Pet food
High-quality pet food needs potato-based ingredients
Pet food is no longer a commodity category. Pet owners increasingly scrutinise ingredient lists, demand sustainable sourcing and expect the same nutritional standards for their animals that they apply to themselves. Manufacturers know that every ingredient matters. Avebe’s potato-based ingredients give you the functional performance, clean label credentials and supply reliability to meet the expectations of your customers.
Products
Our solutions
ProtaSTAR®
For young animals with the highest nutritional demands, ingredient quality is critical. ProtaSTAR® combines excellent digestibility with good palatability and a high-purity amino acid profile.
Performance across every dry and semi-moist format
In dry and semi-moist pet food, protein quality determines both nutritional value and palatability. ProtaSTAR® delivers 80% crude protein content, 88% ileal digestibility and a complete amino acid profile. It matches noble meat cuts on the DIAAS scale and outperforms pea and soybean meal. Its glycoalkaloid content is 10-fold lower than any other commercially available potato protein. This helps explain why dogs and cats accept it so readily. With very low ash content and no flatulence factors, it fits naturally into speciality formulations including veterinary, grain-free and hypoallergenic diets.
Wet food, snacks and everything in between
Avebe’s potato-based starches provide the binding, thickening and stability needed for premium wet pet food. They help create appealing pâté-style textures with excellent shelf life and palatability. For the fast-growing pet snack segment, Palstar delivers a grain-free coating system for non-sticky, freshly cooked-looking snacks with natural colouring and added nutrients. Whatever format you’re developing, Avebe has the ingredient solution to support it.
"For our veterinary and grain-free products, we can't compromise on quality. That's why we chose to produce our products with ProtaSTAR®."Bert Vermeltfoort
Blogs
Potato protein: the pet food ingredient that ticked every box
Friday, 12 June 2026
Potato protein: the pet food ingredient that ticked every box
Vobra Special Petfoods was founded in 1932 and has nearly a century of experience in producing pet food. Harold Tiekstra, Account Manager Feed and Pet Food: “The first order was placed with Avebe in 2003. Vobra returned in 2005 and they been a regular and very satisfied customer since 2007.”
More information
Frequently asked questions
Ready to formulate the next generation of pet food?
Avebe’s potato-based ingredients bring together proven palatability, clean label credentials and supply chain transparency in a single trusted partnership. Are you looking for the perfect potato-based solution? Our team will help you find the right fit for your formulation.