Pet food
High-quality pet food needs potato-based ingredients
Pet food is no longer a commodity category. Pet owners increasingly scrutinise ingredient lists, demand sustainable sourcing and expect the same nutritional standards for their animals that they apply to themselves. Manufacturers know that every ingredient matters. Avebe’s potato-based proteins, starches and coating systems give you the functional performance, clean label credentials and supply reliability to meet the expectations of your customers whether they fill the bowl, or eat from it.
Performance across every dry and semi-moist format
In dry and semi-moist pet food, protein quality determines both nutritional value and palatability. ProtaSTAR® delivers 80% crude protein content, 88% ileal digestibility and a complete amino acid profile. It matches noble meat cuts on the DIAAS scale and outperforms pea and soybean meal. Its glycoalkaloid content is 10-fold lower than any other commercially available potato protein. This helps explain why dogs and cats accept it so readily. With very low ash content and no flatulence factors, it fits naturally into speciality formulations including veterinary, grain-free and hypoallergenic diets.
Wet food, snacks and everything in between
Avebe’s potato-based starches deliver the binding, thickening and stability needed for paté-style textures. Wet food producers looking for excellent shelf life and palatability need look no further. For the fast-growing pet snack segment, Palstar offers a grain-free coating system that lets pet owners hand-feed a non-sticky, freshly cooked-looking snack with natural colouring and supplemented nutrients. Whatever format you are developing, Avebe has the ingredient to match.
"For our veterinary and grain-free products, we can't compromise on quality. That's why we chose to produce our products with ProtaSTAR®."Bert Vermeltfoort
Blogs
Innovation in the potato industry
Friday, 12 June 2026
Potato protein: the pet food ingredient that ticked every box
Is it possible to simultaneously stabilise texture, retain live cultures and clean up the label? A European plant-based dairy producer managed just that, and all it took was one ingredient.
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Frequently asked questions
Ready to formulate the next generation of pet food?
Avebe’s potato-based ingredients bring together proven palatability, clean label credentials and supply chain transparency in a single trusted partnership. Are you looking for the perfect starch-based solution? Our team will help you find the right fit for your formulation.