Expertise

Hubert Jannin has been working for Avebe for 32 years. In his current position as Technical Commercial Manager for industrial applications,
he serves the Southern European market. France is his home base. How important is sustainability to the Southern European customers of Royal
Avebe and how does Avebe meet the needs of the market?

The new Protamyl^™ factory in Dallmin went into operation last autumn. Peter Minow, Managing Director of Royal Avebe Kartoffelstärkefabrik Prignitz/ Wendland GmbH, is happy to explain some of the elements.

Royal Avebe is reducing its environmental impact through strategic sustainability programmes. Erik Koops is the programme manager for the CO2 and energy reduction programme. He sees opportunities in energy-saving and electrification of processes.

Royal Avebe closely follows important market trends. Examples include sustainability and health. Another important trend, which is now with us to stay, is plant-based food. To help customers grow in the plant-based dairy segment, Avebe has developed Perfectasol^™, which both startups and established companies use worldwide.

Efficient nitrogen fertilisation is gaining importance due to the current scarcity of fertilisers, the ‘red areas’ and increasing production costs. Patrick Riek, Account Manager at Royal Avebe, tells us more about it.

Every site of Royal Avebe has its own Human Resources challenges. This includes the Avebe Kartoffelstärkefabrik Prignitz/Wendland (KPW) sites in Germany. The relatively high average age of the staff creates capacity challenges for the future. Manuela Kruse, Recruiter at KPW, is working hard with her colleagues on a generational change at the two locations. She talks about the personnel developments at the sites in Dallmin and Lüchow.